False Advertising of ‘Prenatal Services’ Returns Despite No Such Services Offered
Planned Parenthood is once again falsely advertising services it doesn’t actually provide to Pennsylvania women, a repeat offense of a deceptive pattern first exposed in 2017.
A new review conducted by the Pennsylvania Family Institute found that multiple Planned Parenthood locations across the Commonwealth are advertising “Prenatal and Postpartum Services” on their websites, yet none of the listed clinics actually offer prenatal care.
Calls made directly to Planned Parenthood locations that claim to offer such services confirmed the truth: not one Planned Parenthood in Pennsylvania provides any prenatal care. This false advertising comes despite Planned Parenthood Keystone and Planned Parenthood of Western Pennsylvania listing “Prenatal and Postpartum Services” among their offerings at multiple health centers.
Below are screenshots captured from eight Planned Parenthood websites across Pennsylvania showing the misleading listings:
Planned Parenthood Keystone’s call center, which manages scheduling for several of these locations, confirmed that none of its clinics offer prenatal care. Similar confirmation was obtained from the Pittsburgh-based affiliate, Planned Parenthood of Western Pennsylvania.
Governor Josh Shapiro has also perpetuated this false narrative. In a widely circulated post on X (formerly Twitter), he claims that defunding Planned Parenthood would deny Pennsylvanians access to “essential, lifesaving care such as… prenatal and postpartum care.” Yet as our direct investigation confirms, not a single Planned Parenthood clinic in Pennsylvania actually offers prenatal care. The Governor’s statement isn’t just misleading—it’s demonstrably false. Either he’s unaware of the facts, or he’s deliberately repeating a narrative that gives political cover to an abortion provider that continues to misrepresent its services to the public.
This isn’t the first time Planned Parenthood has been caught misleading the public in this way. In 2017, Pennsylvania Family Institute exposed that all 27 Planned Parenthood locations in the state were listing prenatal care as a service online, despite none actually offering it. Following the exposure and media attention in 2017, Planned Parenthood quietly removed the listings from their appointment pages. However, now 8 years later, they appear to be back.
In response, Dan Bartkowiak, Chief Strategist for Pennsylvania Family Institute, issued the following statement:
“Planned Parenthood is once again misleading women in Pennsylvania by advertising services they don’t actually provide. We called their facilities directly. Contrary to their advertising, not one Planned Parenthood in PA offers prenatal services. Zero.
This isn’t just sloppy marketing—it’s bait-and-switch. It’s the same deception we caught them using back in 2017. They removed it then. Now it’s back.
It is clear: Planned Parenthood’s business model isn’t about supporting women, it’s about selling abortions. Taxpayer dollars shouldn’t be funding an organization that continues to mislead the public and manipulate vulnerable women.”
The implications are serious. Pregnant women searching for genuine prenatal care may be misled into thinking these facilities offer the support they need. Instead, they’re being referred elsewhere—or worse, funneled toward abortion services under the false premise of “prenatal care.”
Lawmakers and the public deserve transparency, especially from organizations receiving millions in taxpayer funding. This repeated deception should prompt serious scrutiny of Planned Parenthood’s operations and public claims.
In Pennsylvania, there are community-based pregnancy resource centers ready to point women to real prenatal care options. You can find a local pregnancy resource center through Heartbeat International’s directory: www.heartbeatinternational.org/worldwide-directory.
