HB 2220: Prohibiting Excessively Loud Commercials on Video Streaming Services
Overview Resources
Big Concept Resources
- The broader issue is whether streaming platforms should follow the same ad-volume limits as traditional TV and cable.
- https://www.pbs.org/video/tired-of-loud-ads-on-netflix-this-new-bill-could-ban-them-isbk3z/
Pros
- Reduces disruptive volume spikes during commercials.
- https://www.bbc.com/news/articles/cg427wqpye2o
- Protects viewers, especially sleeping children and households using streaming at night.
Cons
- The rule could be hard to implement because streaming ads are paired with content in real time and platforms may not control ad loudness. https://calmatters.org/politics/2025/07/california-streaming-service-ad-volume/
- Critics said enforcement would be difficult because streaming services lack the same control as broadcasters over volume on users’ devices. https://capitolnewsillinois.com/news/do-what-we-can-senate-committee-passes-bill-regulating-loud-commercials-on-streaming/
- California governor’s office frames the law as an extension of broadcast rules to a different medium, which supports the argument that streaming is operationally different from TV and cable. https://www.gov.ca.gov/2025/10/06/no-more-loud-commercials-governor-newsom-signs-sb-576/
